Search Engine Optimisation Click Distribution
The higher your website ranks for any given search term, particularly for high search volume niche related keywords the more traffic you are going to receive. Think of it this way. The top 3 results in any Google query average more than 60% of the total traffic and more than 80% go to sites listed on the first page of results. Having your website listed on the front page of Google can change your business. And if you are not on the front page of Google you need to be thinking about how to get there. The internet is only going to continue to evolve as a marketing a commercial transaction platform and the sooner you begin your SEO and internet marketing campaigns the sooner you will begin seeing results. Some businesses have been performing SEO on their websites since search engines first came into existence and have been seeing the results of their hard work for a very long time.
Search Engine Optimisation Process
The process of search engine optimisation starts from initially researching the niche market your website contains content for and uncovering keywords which are specific to you niche. SEO is not about trying to re-invent niche markets. It is about trying to capture the traffic that already exists from people who are looking for your subject matter and then capturing that traffic by placing your website high in the search results. Once you know what people are looking for we can then modify or optimise the on page content for those specific keywords. By ensuring that the content that is required is contained within your page elements we are ensuring that search engines, and in particular Google see that your pages are relevant to that set of information. If you do not have this information contained within your page you are not going to rank well for those keywords. Your website needs to be able to effectively communicate with search engines and without this process there is no way it is going to perform as well as it should. Competition analysis will also uncover the reasons why any of your competitors are performing well within the search results. Identifying theses reasons will ensure the information that s required to compete with them is available to us. These stages are commonly known as on-page optimisation.
Search Engine Optimisation Process
After ensuring that your pages contain the content that is required we can then commence link building. Link building is well known as being a major portion of your overall SEO performance and each link effectively acts as a “vote” which tells search engines that your content is relevant. The more links or “votes” it sees, the more likely it is that your website will perform well for any given keywords. You need to remember that not all links are equal. There are stronger links and weaker links. The best way to conduct link building is to ensure there is a variety of different types of links, or what is commonly known in the SEO industry as “link diversity”. Search engines, and again in particular Google link to see links coming in from all different types of websites from all over the world. Link building, or creating backlinks is commonly known as off-page optimisation and is a very important part of the SEO process.
If all of the elements are in place you will see improvements in the ranking positions of your website your specific keywords. Remember that SEO is a process that can take time to see improvements. The major deciding factor in this is how long it takes is how much time it takes for search engines to recognise the changes that are made and to see any incoming links. Although there are a few things we can do to speed this up, ultimately it is up to the individual search engines as to how important they think your website is. Over time as traffic increases and other performance factors that search engines place on websites increase your website will be seen as more important and new content and changes will be recognised much faster. SEO is about long term performance increases and anything that happens quickly is likely not worth the effort it takes. SEO is about planning for the future, not instant gains.
Our aim is always to achieve number 1 rankings for as many keywords as possible. If this sounds like something you want for your website and your business Contact us on 1300 663 969 today and see how we can help you improve the performance of your website and increase your potential leads, sales and revenue as a result.
