The concept and process of SEO revolves around search engines being able to find and give relevance to the content that is contained within websites after people do searches for that particular content matter via the search interface. As a normal rule, if the specific keywords and content that people are searching for is not contained within your website there is no chance that a search engine is actually going to see it within your site. This is fairly straight forward to understand I am sure. It is like looking for something that is simply not there. You cannot find things if they are simply not available to be found.
It is very common knowledge in the SEO industry that “for SEO purposes content is king“. The more content you have contained within your site, the more potential keyword combinations a search engine is going to see. Imagine how much content an article site with 10,000+ pages of 500+ word articles has. Now think of all the keyword combinations a search engine is going to see. And now, on top of that think about the potential if all of that content that is well optimised around particular keyword combinations or subject matter? This is a lot of potential traffic from search referrals. If the pages are well optimised around high traffic relevant niche related topics there is a good chance they are going to be found for a wide range of different keyword searches.
Not every website can have this much content, nor should they all. But as a professional SEO I cannot stress how important it is to ensure your website has a good amount of relevant content contained within it. A simple sales page with limited amount of content and lots of flashy images may perform well for a small range of keywords, but the key to SEO is to capture as much traffic as possible that is relevant to the topics, products or services you are trying to promote via your website. There are a lot of people out there who do not understand how SEO and search engines work and they tend to ask “natural” questions via search engines. A couple of good examples of this is “where can I register a domain name?” or “where do I buy a new Apple computer?”. As person who is inexperienced with SEO the only keywords you would be looking at directly targeting for high traffic referrals would more than likely be “domain registration” and “buy Apple computer” but not everybody out there thinks in these robotic terms and there is a good chance they would type in the queries as if they were saying them. Do a search for these different terms and they will see what I mean. I guarantee you they are going to return different results in the first page of Google. A simple rule that I like to tell my clients when considering content and page creation is to include terms within your content that your mother or grandmother might use when describing the products you are offering. They probably don’t think in the shortened form that most keyword research tools are going to provide to you. Yes, keyword research tools are a great way to get an overall idea of the potential traffic within your niche, but including descriptive long form content and actual words within your page content is going to increase the potential keyword combinations that your site is returned for.
Now, having a blog contained within your site is going to be one of the simplest way of being able to continually introduce new keyword combinations around your topics, products or services and is going to allow you to gradually build on your traffic as well as communicate with your potential customers and to spread your knowledge and experience around what you are discussing. I have this conversation with people day after day and I will continue to teach this belief until there is a better method of getting great content into your site. A blog is a great addition to any site and a great way to increase niche related referral traffic. If you do not think you can write blog content, get it written for you. It is not hard to find people who are willing and able to do the research and write article content for you. Do some research and list the subjects that matter to the industry you are in. Keep building on this and always be thinking about how to build on the content that is contained within your site. Not every page within your site needs to be a sales page, but including links to the pages which are sales pages throughout your site structure is going to maximise the chances of referring people to the pages which are selling something. The theory behind blogs is the more content you have, the more content search engines can see, and the more potential traffic you are going to receive. Again, I think this is very easy to understand. And as I have said, if you either don’t have the experience or knowledge in your niche, don’t have the ability or time to create blog content, or could not be bothered even trying to create this sort of content, pay for somebody to do it for you. A blog is simply one of the best ways to continually increase keyword combinations and traffic and is invaluable for SEO purposes.
There is nothing that will increase your SEO performance for you in the same way as well written content that has the keyword elements in the right parts of the page. Whether is is well written sales pages with a good selection of descriptive keywords or blog or article content that is attracting traffic, content is simply the best method of increasing traffic. No matter how you do it, having content contained within your pages is going to be the best thing you can do for the long term performance of your website. Getting traffic is what you need to do to get sales. Without people visiting your site there are more than likely not going to be any sales. I see it time and time again where people are entering sites via “long tailed keywords” that are not directly targeted for link building but generate sales from those searches anyway. People do not think like a search engine. People think like they are having conversations. And the more your pages can talk back to these people (and to search engines), the better they are going to perform for SEO. So what are you waiting for? Get out there and create some nice, juicy, keyword rich content that is relevant to your niche and then keep checking in here and I will give you more tips on how to actually optimise that content to get it ranking well!
