The concept and process of SEO revolves around search engines being able to find and give relevance to the content that is contained within websites after people do searches for that particular content matter via the search interface. As a normal rule, if the specific keywords and content that people are searching for is not contained within your website there is no chance that a search engine is actually going to see it within your site. This is fairly straight forward to understand I am sure. It is like looking for something that is simply not there. You cannot find things if they are simply not available to be found.

It is very common knowledge in the SEO industry that “for SEO purposes content is king“. The more content you have contained within your site, the more potential keyword combinations a search engine is going to see. Imagine how much content an article site with 10,000+ pages of 500+ word articles has. Now think of all the keyword combinations a search engine is going to see. And now, on top of that think about the potential if all of that content that is well optimised around particular keyword combinations or subject matter? This is a lot of potential traffic from search referrals. If the pages are well optimised around high traffic relevant niche related topics there is a good chance they are going to be found for a wide range of different keyword searches. Read more

Do you have a website for your business or for any reason at all but are getting no traffic to it? Are you looking to grow your business and really get the exposure you need to succeed now and into the future? Quite simply put,  increasing traffic to your website with SEO is the answer for you.

SEO is the process of making your website more visible to search engines. Google is the biggest single index of information anywhere in the world and optimising your website correctly allows Google to “categorise” the content contained within your site and make it appear and be available for relevant searches. The better your website is optimised for appropriate and relevant niche related keywords the higher it will appear within the search results. The higher you appear within search results, the more likely you are to get people who are looking for your products and services to actually find your website. Read more

In recent times Google has been rethinking and reshaping the way it analyses and displays results in it’s search index. These new changes to it’s algorithms are commonly known as Google Panda. Yes it’s a cute sounding name but in reality, to some websites and businesses it has been devastating. For years some websites have been cruising along sitting at the top of the rankings and then have experienced a sudden rankings drop for some of their major keywords. If this sounds like something that has happened to you, read on because I am going to explain what it is all about and what you can do about it. Read more

Are you a webmaster who has suffered from the unfortunate experience of one day waking up and finding that your website is no longer ranking well for the keywords you have target and previously been performing well for? This is a nightmare scenario for many webmasters out there and there are several reasons for this to occur. Firstly, it is possible that your SEO efforts are being outmatched by more determined SEO’s and that you simply are not working as hard as they are. It is also possible that minor changes to Google’s algorithm’s have also caused changes to the ranking index and you have experienced a rankings drop because of it. Possibly some of your previous backlinks have been devalued and this will affect their performance benefits. But, for some of you unfortunately it may be a case of the dreaded Google Penalty hitting your site because you have upset the almighty Google Gods.

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Google has recently updated their search algorithms again, this time focusing yet again on freshness, recency and relevance of content. These changes essentially means the most up to date information on around 35% of search terms will now appear at the top of the search results. This is great news for the SEO industry and it means there is a serious shift taking place within Google to put the focus on recent, relevant content around any particular search term

For too long now many search results have been dominated by older, more established websites. This is due to the way Google has established “relevance” for content through a combination of off and on page factors. It is very hard to compete against established websites that have had years of SEO work performed on them and quite often the information that is being returned within the searches is no longer relevant. The new changes really emphasise the need for webmasters and SEO professionals to be continually creating content based around their subject matter and maintaining and updating their websites regularly. It is going to become far more difficult to dominate search rankings by publishing stagnant content and just throwing a whole heap of backlinks at it. Domain authority, traffic and fresh content  will play a big part in which sites are returned at the top of the search results for a fair portion of search terms.

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Recently, Google made a decision to remove it’s keyword  referral data from the information that it passes on to many web site analytics packages for users who are logged in to a their Google accounts and are doing searches for content on the Google search engine.  They are now using SSL connections and the reason the are claiming is so that they can protect the privacy of its users.  So what exactly does this mean for those of us who rely on this data as a performance metric for our SEO efforts? Well basically, it means we will not see the actual keywords which are being searched for and which are returning your sites in the results when we are using Google Analytics or other services such as Statcounter. We will still see the traffic and amount of visitors that come via Google searches, but we will not see which keywords these visitors are coming from if they are currently logged in to a Google service such as Gmail or Google+. This is a huge move by Google and is directed straight at the SEO industry. This change only affects organic traffic though and anybody using their PPC platform Google Adwords will still see the referral data as always. So are Google trying to hurt the SEO industry by doing this? They are claiming it is for privacy purposes, but by not modifying their Adwords platform in the same way they are essentially trying to push us into utilising their paid advertising if we want to see the full picture of where users are coming from.

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